From Vision to Reality – Live, Virtual, and Beyond
Vision & Mission
Vision
Pioneering future experiences by merging human artistry with AI innovation.
Mission
Empower brands with end-to-end production excellence.
Approach
Transform ideas into immersive live and virtual realities.
End-to-End Production Methodology
Business & Creative Concepting
AI-driven ideation + stakeholder alignment
Design
Sensory stage/visual experiences
Implementation
Seamless execution across live/virtual
Post-Event Analysis
CMS + Fan Analytics for ROI insights
Scalable Solutions
Mega ($500k–$15m+)
Government-led tourism spectacles, global tours
Mid-Size ($500k)
Cultural festivals, hybrid concerts
Regular ($100k↓)
Corporate events, brand activations
Marketing & Production – Integrated from Day 1
Digital & Social Mastery
Yoywow Space Partnership
210M+ Fans Across Asia & Beyond
Social Media Amplification
Expand reach through strategic platforms
Virtual Audience Engagement
Interactive experiences for online viewers
AI-Driven Content Distribution
Smart targeting for maximum impact
Strategic Principles for Success
Our approach is built on four foundational pillars that guide every project from conception to completion:
Audience-Centric Storytelling
Narratives that resonate and engage with your target demographics
- Deep audience research and segmentation
- Emotional journey mapping
- Cultural relevance assessment
We design experiences that speak directly to the hearts and minds of your audience, creating lasting connections that transcend the event itself.
Technology + Creativity Fusion
Innovative solutions through combined expertise of technical and creative minds
- AI-enhanced creative ideation
- Cross-disciplinary collaboration
- Emerging technology integration
Our unique methodology bridges the gap between artistic vision and technical execution, delivering experiences that are both groundbreaking and flawlessly implemented.
Stakeholder Transparency
Clear communication throughout process with all parties involved
- Real-time project dashboards
- Milestone-based reporting
- Collaborative decision-making
We maintain open channels of communication at every stage, ensuring all stakeholders remain aligned and informed, eliminating surprises and building trust.
Scalable Execution
Adaptable approaches for any project size from intimate gatherings to global spectacles
- Modular production frameworks
- Flexible resource allocation
- Consistent quality standards
Our proven systems allow us to maintain exceptional quality regardless of scale, ensuring your vision is realized whether for an audience of dozens or millions.
These principles work in harmony to create a production ecosystem that consistently delivers exceptional results while minimizing risk and maximizing impact.
Our Mid Size - Projects
Stan Lee in Shanghai
Liberty Media support the Iconic Stan Lee the creator of spider man and the Marvel Characters showcases the characters and the meeting with StanLee on line.
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Liberty Media presented the AR MUG to G.E.M at the Stan Lee Event in Shanghai attended by 10,000 fans
InterFaith Singapore
Singapore President Halimah Presented the VR experience and award Liberty Media for excellence in the Mixed Reality Experience using AR-VR technology.
Liberty Dancers 2017 - 2018
Our 6 dancers formed of the Rebel Show Tour - Performed at the Shanghai and Shen Zhen Rebel Fight Night with 8m online Viewers
REBEL Fight Show
Liberty Media Production of the Fight nights in Shanghai The entire experience including bringing 8 millon
JinXing Talk Show 2024
Liberty Media secured the Sony Pictures and Columbia Television Pictures Rights to distribute JX Show, In 2023 ATF we successfully launch the in Singapore
Sino-Singapore in Concert 2010
Edmund Produced and directed 400 performers from Singapore and China to commemorate the 20 years of friendship. Edmund uses the state of the art stereo vision video coverage to produce the 1st China stereo vision concert. We also produced the program for Broadcast in CCTV4.
Sino-Singapore in Concert 2010 - 2
The concert features TV and Movies that were produced by Singapore and China. We introduced Jeremy Monteiro and Band, and brought into China the culturally diversed performers from Singapore Ethnic groups.
Singapore National Days 1990-1999
Edmund has been involved in Singapore National for close to 10 years as creative director and contributor to ensure that the quality of the Shows are able to meet the messaging and experiential standards that are acceptable by the Singapore public. During this period, Edmund has introduced for the first time the Show Laser Presentation technology, Bringing the best experiences to the Singapore Audiences .
Mega Projects
Edmund Directed the Opening and closing ceremonies of the Sea Games in 1991 and 2009.
Chong Qing World Conference
One Championship
The fight night of one championship in Singapore provides an opportunity to provide the best lighting and broadcase services to the show. A highly succesful show with more than 6000 audiences. Broadcast live to the world.
Phua Chua Kang Musical with PM Goh Chok Tong. PCK Musical is a $2m production with 60 piece Orchestra from China and performed by Singapore popular drama series PCK. Songs written dn directed by Edmund Ooi with Musical Director Peter Casey. Supported by Mediacorp Singapore.
Anime Festival Singapore 2009 to 2019 & FALL OUT BOY CONCERT 2028
Singapore Chinese Orchestra Mega Concert - Patron by PM Lee Hsien Loong
Chingay Singapore
Client Spotlight & Why Liberty Media
Luxury Brands
Mid-Size Activations
Mega Concert Investors
High-impact entertainment experiences
Governments
Cultural Tourism Campaigns
Where global expertise meets local precision, delivering unforgettable experiences.
Our Powerhouse Team
Edmund Ooi
Producer and Director
Multimedia Pioneer | Executive Producer | Creative Director
With 25+ years revolutionizing global entertainment, I merge artistry and technology (AR/VR, 3D mapping, CGI) to craft immersive spectacles. As Co-Founder of YOYWOW SPACE and Creative Director at Liberty Media, I’ve led multimillion-dollar projects across 15+ countries—from Saudi Arabia’s KAUST inauguration (3D holographics, 30m video cave) to World Expos and Disney on Ice tours. Proudly shaped Singapore’s cultural narrative through The Singapore Story(600k+ visitors), SEA Games ceremonies, and National Day Parades. Awarded for pioneering 3D CGI and Asia’s first 3D Animated Wall (Shanghai). A classical trumpeter turned tech innovator, I now push mixed-reality experiences and digital storytelling (250M+ viewers), redefining live events globally.
Word count: 100 | Tone: Professional, achievement-focused, concise
Jeremy Monteiro
Internationally Acclaimed Jazz Virtuoso
Jeremy Monteiro, Singapore’s “King of Swing” and a leading Asian jazz pianist, boasts over 25 albums and collaborations with icons like Ernie Watts, Toots Thielemans, and Bobby McFerrin. His 1988 Montreux Jazz Festival debut with “Monteiro, Young & Holt” earned acclaim as “unforgettable” by festival director Claude Nobs, while Swing Magazine lauded his piano mastery. Featured on Marian McPartland’s Piano Jazz, he’s praised by AllAboutJazz for “sensitive, well-crafted tunes” and technical brilliance. A professor at LASALLE College, Fellow of London College of Music and RSA (alongside Mandela/Hawking), he received Singapore’s Cultural Medallion (2002) and Tatler Leadership Award (2012). He co-founded Singapore’s Composers Society, served on the National Arts Council, and runs Showtime Productions and Jazznote Records.
Lee Yen Miin
Event Strategy Leader and Production Manager
Lee Yen Miin is a seasoned Event Producer and Manager with over 20 years of expertise in orchestrating large-scale, immersive events. Specializing in live events, multimedia shows, and experiential productions, she has spearheaded high-profile projects such as Singapore Story (award-winning Stereovision Production), PSB21 Expo, Singapore Airshow, and the Phua Chu Kang Musical(50,000 attendees at Singapore Indoor Stadium). Her portfolio includes innovative concepts like the Tiger Brewery Experience and Rats 2099, blending video production, show design, and operational precision. A graduate in Economics and Statistics from the National University of Singapore, she combines analytical rigor with creative vision to deliver impactful, audience-centric events.
Chris Yen
Production and Technical Director
Accomplished event management expert with 30 years of experience in planning and technical production. Proven track record of delivering flawless events through meticulous attention to detail, comprehensive lifecycle oversight, and technical expertise. Directed technical operations for Zepp@Bigbox Concert Hall and established Highlight Systems Integration in Myanmar. Notable projects: Maldives’ 30th Republic Day Celebrations, BMW 5 Series Asia Tour (5 countries), Pepsi International Convention, Disney on Ice, and David Copperfield’s Magic Show. Produced concerts for A-Mei, Chage & Aska, and musicals like Annie and My Fair Lady. Consistently driven by excellence, ensuring engaging, audience-centric events across corporate, cultural, and entertainment sectors.
Tama Goh
Music Maestros & Coaches
Tama Goh is Director/Owner of The Vocal Associates and Ms Khor Pte Ltd, producing music events and festivals. A versatile drummer/percussionist, he has performed with jazz icon Jeremy Monteiro, international stars Sarah Brightman, Laura Fygi, and ensembles like the Singapore Symphony Orchestra. Advisor to Ministry of Bells and Heartbeat Percussion Band, he directed the Singapore Street Festival (1990–2016). As a mentor, he has guided the National Institute of Education, Singapore Armed Forces Bands, and Singapore Chinese Orchestra. His collaborations span artists such as Frances Yip, Sandy Lam, and Ronald Keating, blending global artistry with local cultural excellence.
Roy Chooi
Technical Designer
Roy Chooi is a seasoned Singaporean lighting designer with 30+ years of expertise, blending multi-disciplinary innovation across live events, TV broadcasts, architectural lighting, theatre, and theme parks. As Founder/Principal of Highlight Systems, he spearheads technical consultancy, integrating cutting-edge tech like LED systems, video mapping, and simulation software, pioneering their adoption in Singapore’s TV and event sectors. Renowned for high-profile projects—Chingay Parade, National Day Parade, Universal Studios Singapore, Marina Bay’s Helix Bridge, and Changi Airport’s Sensorium—he excels in global project management, budget efficiency, and cross-border vendor negotiations. A visionary leader, Roy drives industry evolution through Zepp Hall @ BigBox, NTU Sports Hall, and international ventures (e.g., Macallan Boutique, Vinpearl Theme Park), while fostering skilled teams and sustainable innovation. Passionate about merging art and technology, his legacy reshapes Asia’s lighting landscape.
Derek Ven Dugteren
Chief Architect and Visual Director
Based in Singapore since the 1990s, Derek Van Dugteren is a seasoned design and project development professional with over three decades of global experience across Asia, the Middle East, and Australia. His career spans prestigious projects like Singapore’s award-winning Maritime Experiential Museum and City Gallery, as well as Australia’s Bicentennial Exhibition (AUD$500M). Trained in architecture and industrial design, he combines multidisciplinary expertise in heritage, tourism, and educational developments. Founder of Carini Design Consultants and Creative EDGE Consultancy, he drives sustainable, large-scale projects for clients like the World Bank. Honored with three Singapore Design Awards and active in Singapore’s design community, he delivers holistic solutions in master-planning, concept design, and execution.
Raúl Pardeilhan
Business Strategist
Raúl Pardeilhan is a visionary international business strategist and dual Argentine-Italian citizen renowned for driving global expansion across 12+ countries in sectors like real estate, technology, and energy. With degrees in management, administration, arts, and marketing, he excels in high-stakes negotiations and transformative corporate leadership, fostering partnerships with governments and Fortune 500 brands, including Aston Martin, Huawei, and Zara. A multifaceted entrepreneur, actor, and filmmaker, his accolades span the Fashion Award (2017) to “Media Baron” (2022). His work bridges cultures across four continents, merging business innovation with impactful cultural projects in fashion, film, and entertainment, solidifying his legacy as a cross-industry pioneer.
Liberty Media Pte Ltd: Crafting Unforgettable Experiences